What viewer data does Emberhop collect and track?
Every time someone loads an Emberhop embed, a set of events is recorded in the analytics database. These events give you a clear picture of how visitors are engaging with your documents: whether they are reading the whole thing, where they drop off, which pages are generating the most attention, and where readers are coming from.
Here is a breakdown of each data point Emberhop collects and what it tells you.
Data points recorded per viewer session
- Views (impressions): Recorded once each time the embed loads in a browser. One view equals one page load. If the same person refreshes the page, that counts as a second view.
- Page clicks: Recorded each time a viewer turns to the next or previous page inside the document. These events let you see which pages are being reached and which are not.
- Time on document: The amount of time from when the embed loads to when the viewer is closed or the page is navigated away from. This is an estimated figure based on session duration.
- Referrer domain: The domain of the page that sent the visitor to your embed. For example, if someone clicks a link on linkedin.com and lands on your page containing the embed, the referrer domain shows as linkedin.com. If there is no referrer, it shows as direct.
- Country: Derived from the visitor's IP address using a geolocation lookup. The full IP address is not stored, only the resolved country code. This data is used for the geographic breakdown in analytics.
- Lead submission data: If the visitor submits the lead gate form, their name, email, and company (if provided) are stored alongside the session data. The page number at which they submitted is also recorded.
Emberhop does not use cookies for tracking, only for remembering whether a visitor has already submitted a lead gate on a specific document. No third-party tracking pixels or analytics scripts are loaded by the embed.
What Emberhop does not collect
Emberhop does not collect or store full IP addresses. Geolocation is performed at the time of the request and only the country code is retained. There is no persistent device fingerprinting. No data is shared with third-party advertising platforms.
Where you see this data
All collected data appears in the analytics dashboard for each document. The overview shows total views, total leads, completion rate (the share of views that reached the last page), and average time on document. You can filter by date range and see a chart of views over time.
The Leads section shows each individual lead submission with their name, email, company, submission date, referrer domain, and the document they came from.
How long data is kept
Analytics data (views, clicks, and events) is kept for as long as the document remains in your account. If you delete a document, its analytics data is deleted along with it. Lead data is retained until you delete it manually or close your account. Closing an account triggers a 30-day grace period after which all data is permanently removed.