Understanding your analytics: views, leads, and engagement
The Emberhop analytics dashboard gives you a clear view of how each document is performing. When you open the analytics page for a document, you see a set of key performance indicators at the top, a chart of views over time, and a breakdown of referrer domains. Here is what each number means and how to use it.
Key metrics explained
Views and leads are different things. A view is counted every time the embed loads. A lead is only counted when a visitor submits the lead gate form. A document can have 500 views and 20 leads, which means 20 out of 500 visitors converted.
- Views: The total number of times the embed has loaded in a visitor's browser within the selected date range. Each page load counts as one view, even if it is the same person returning to the document.
- Leads: The number of lead gate form submissions within the selected date range. A lead is only created when a visitor submits a name and email address through the gate. This number is always lower than or equal to views.
- Completion rate: The share of viewers who reached the last page of the document. For example, if 100 people viewed a 10-page document and 30 of them clicked through to page 10, the completion rate is 30%. A high completion rate suggests the content is engaging throughout.
- Average time on document: The average session duration across all views in the selected period. This is calculated from when the embed loads to when the visitor leaves the page. Very short times (under 10 seconds) often indicate visitors who bounced without engaging. Longer times suggest active reading.
Reading the views chart
The 30-day chart shows daily view counts over the selected period. Spikes in the chart usually correspond to traffic events like an email send, a social media post, or a piece of content that drove traffic to the page containing your embed.
If you hover over a bar in the chart, you see the exact view count for that day. This can help you connect traffic spikes to specific promotion events and understand which channels are driving the most readers.
The referrer breakdown
Below the chart, the referrer breakdown shows which domains are sending visitors to your embedded document. Each row shows the referring domain name and the number of views it sent.
This is useful for understanding where your readers are coming from. If most of your views come from linkedin.com, your content is being shared on LinkedIn. If most come from direct (no referrer), readers are likely coming from email or from typing the URL directly.
Filtering by date range
The default view shows the last 30 days. You can change the date range using the filter at the top of the analytics page. Available options are typically 7 days, 30 days, 90 days, and all time. Changing the range updates all metrics and the chart to show only data from that period.